The Collection Approach

The Collection is built on well-researched ingredients, so your routine starts from evidence instead of hype.

Shop Now
Health Coach
Our Mission
Science
Formulas
Testing
Our Mission

The Collection is built on a simple idea: supplements should be grounded in real research and fit into real routines. We choose ingredients for the evidence behind them, show you that evidence, and build formulas for everything from strength and performance to recovery and rest.

Clean

Patented, Researched Ingredients

Every extract in our four core formulas is patented, named and dosed, with the research behind it listed, so you know what you’re taking and what it’s for.

Simple

Explanations You Can Actually Understand

Most supplement labels read like a chemistry exam. We show you the science behind each formula, so you can understand what you’re taking and why.

Honest

Research You Can Read

OptiNOs and MaxiNOs each have a human trial. BacoZest is dosed to match published bacopa trials that used other extracts. CurQLife’s research is still in the lab, and we show you where each formula stands.

A Research-Backed Routine, Built for You

See the Studies
Meet Your Health Coach

Clinically Studied Ingredients

BacoZest, OptiNOs, and MaxiNOs were each tested in double-blind, placebo-controlled trials. CurQLife's research is still preclinical, and we say so up front.

No Fillers or Additives

Each ingredient on your label is lab-tested, with no fillers, synthetic additives, or bulking agents.

Four Patented Formulas

BacoZest™
+19%
Better word recall in adults 65+ after 12 weeks of bacopa at BacoZest's 300mg dose.*
Learn More
CurQLife®
1:1
Patented CurQLife pairs turmeric extract with BNRE in an exact 1:1 ratio.
Learn More
OptiNOs®
60 lbs
Added to bench press by resistance-trained men in a 6-week study, compared with 6 lbs on placebo.*
Learn More
MaxiNOs®
+63%
More blood vessel widening by day 42 at 375mg, higher than placebo.*
Learn More

How the Research Behind Our Formulas Works

01

Measured Before the Study Starts

Researchers measure everyone before the study begins, so every result has a real starting point to compare against.

02

Compared Against Placebo

Some participants take the ingredient and others take a placebo, and nobody knows who's who until the end. That keeps the results honest.

03

Results Tracked Throughout

Results are tracked at set points throughout the study, not just at the finish line.

04

Every Number, Sourced

Each result is measured against placebo or the starting point, and we show you where every number comes from.

Quality Starts at the Source

Every formula in The Collection is made in our family-owned facility with more than 25 years in the industry. And, it's FDA-registered and GMP-certified. Production stays in-house across capsules and powders, so nothing about how your formula is made is outsourced or unclear.

See the Studies
Meet Your Health Coach

Frequently Asked Questions

Are these formulas safe to take with medication?

That depends on the specific medication and formula. A few, like blood thinners with CurQLife or blood pressure medication with MaxiNOs, are worth a direct conversation with your doctor first. Check each formula's own FAQ section for specifics, or ask your health coach.

Do all four formulas have the same level of research behind them?

No, and we'd rather be upfront about it. Bacopa, the plant in BacoZest, has published human studies, though they used other bacopa extracts. OptiNOs and MaxiNOs each have human studies sponsored by their maker, Laila Nutraceuticals, which haven't been published in a journal. CurQLife's research is still early, from lab and animal studies, and we label it that way.

Which formula is right for me?

It depends on what you're building your routine around. BacoZest is built around bacopa, which is studied for memory.* OptiNOs supports strength and muscular endurance alongside resistance training.* MaxiNOs was studied for healthy blood vessel function.* CurQLife's research is still at the lab stage. Your health coach can help you pick a starting point.

Are these ingredients safe?

All four are built around plant extracts. OptiNOs was reported as well tolerated in its human study, and published bacopa studies reported no serious side effects. CurQLife's safety data so far comes from lab and animal testing. Check with your doctor first if you're pregnant, nursing, on medication, or managing a health condition.

Why are patented ingredients more expensive?

Because the patented ingredients behind our four formulas went through dedicated research, and research costs real money. A generic curcumin or bacopa supplement hasn't been tested in the form you get from us. You're paying for an ingredient with research behind it, not just a label.

What makes The Collection different from other brands?

Generic ingredients often haven't been studied in the specific form you're buying. Our four core formulas use patented ingredients, and we show you the research behind each one, including where it's still early.

How long until I notice results?

It depends on the formula. In its study, MaxiNOs blood vessel response was higher than placebo 2 to 3 hours after the first dose.* OptiNOs and bacopa were studied over 6 and 12 weeks of daily use, so give them time. CurQLife is meant to be taken daily.

Can I take all four together?

Yes. BacoZest, OptiNOs, MaxiNOs, and CurQLife are built for different goals, and none of them contain stimulants. They haven't been studied together, so ask your health coach how to fit them into your routine.

Your Collection Starts Here

Shop Now
Meet Your Health Coach